“疯狂”的Labubu

Core Viewpoint - The article highlights the explosive popularity of Labubu, a product from Pop Mart, which has become a phenomenon in the global trendy toy market, leading to significant sales growth and brand expansion opportunities for the company [3][19][20]. Group 1: Labubu's Market Performance - Labubu's flash stores in major cities like Beijing, Shanghai, Guangzhou, and Chengdu have seen overwhelming demand, with tickets selling out within seconds [2][12]. - During the 618 shopping festival, Labubu's related products, including various merchandise, achieved impressive sales, with significant interest from international markets [3][19]. - The Labubu brand has transformed from a niche art piece to a mainstream trendy toy, with its sales figures reflecting a dramatic increase in popularity [16][18]. Group 2: Pop Mart's Expansion into Jewelry - Pop Mart's jewelry brand "popop" has opened stores in Shanghai and Beijing, attracting long queues and significant consumer interest [4][5]. - The jewelry offerings include a range of products priced between 300-2700 RMB, featuring popular IPs from Pop Mart [7][9]. - Despite the initial success, some consumers express skepticism about Pop Mart's venture into jewelry, suggesting it diverges from the brand's core identity [8][9]. Group 3: Sales and Financial Impact - Labubu's series, "THE MONSTERS," generated over 30 billion RMB in revenue, marking a 726.6% year-on-year increase, surpassing the classic MOLLY series [20]. - Pop Mart's international revenue, including Hong Kong and Taiwan, exceeded 5 billion RMB, reflecting a 375.2% growth [20]. - The stock price of Pop Mart has surged to 272.6 HKD per share, with a total market capitalization reaching 366.1 billion HKD, indicating a significant increase from previous lows [21].