冲上热搜！泡泡玛特紧急公告：停售！

Core Viewpoint - The article discusses the recent surge in popularity of Pop Mart's LABUBU IP, leading to safety concerns and the temporary suspension of its offline sales in South Korea and the UK due to chaotic scenes and potential safety risks [2][5][8]. Group 1: Sales and Market Response - LABUBU has seen explosive demand in South Korea, with long queues and incidents of violence prompting police intervention [2]. - Pop Mart announced the suspension of LABUBU plush toys and keychains in South Korea to prioritize customer safety and improve service quality [2]. - In the UK, similar safety concerns led to the decision to halt LABUBU sales and plans to remove the product from stores by June [5]. Group 2: Auction and Cultural Impact - A unique LABUBU plush sold for 1.08 million yuan at an auction, highlighting its status as a sought-after collectible [5]. - The character LABUBU has become a medium for emotional expression and cultural identity among young consumers, connecting design, manufacturing, social interaction, and content [5]. Group 3: Financial Performance - In 2024, Pop Mart's total revenue is projected to reach 13.038 billion yuan, more than doubling year-on-year, with the "Monsters" series generating 3.04 billion yuan, a 726.6% increase [8]. - The company reported that four major IPs, including LABUBU, achieved over 1 billion yuan in revenue for the first time, indicating strong market performance [8]. Group 4: Future Outlook - Pop Mart expresses confidence in its ability to create successful IPs, celebrating LABUBU's 10th anniversary and MOLLY's upcoming 20th anniversary [9]. - The company anticipates significant growth in Q1 2025, with overall revenue expected to increase by 165%-170% year-on-year [9].