全网下架！“一胎99子”短剧剧情被吐槽太离谱

Core Viewpoint - The controversy surrounding the short drama "Kirin Sends Children" highlights significant issues within the short drama industry, including the prioritization of absurd content for attracting views over artistic value and the lack of effective regulatory oversight [1][2][3]. Industry Issues - The short drama industry is facing problems where creators focus on bizarre storylines to gain attention, neglecting the necessary value orientation in artistic creation [2]. - Production companies exhibit a "quick profit" mentality, emphasizing short-term gains without refining scripts or improving quality [2]. - There are regulatory and platform oversight gaps that fail to prevent the release of outrageous content, allowing negative creative trends to flourish [2]. Regulatory Environment - Following the tightening of regulatory policies, all platforms have removed "Kirin" from their offerings, indicating a shift towards stricter content control [2]. - The National Radio and Television Administration (NRTA) has categorized micro-short dramas based on investment amounts, leading to different levels of oversight [1]. - The NRTA's guidance aims to raise industry standards, with a focus on the diversification and quality of micro-short dramas [2]. Market Growth - The micro-short drama market in China is projected to reach a scale of 50.44 billion yuan in 2024, reflecting a year-on-year growth of 34.90% [3]. - By 2027, the market size is expected to exceed 100 billion yuan, necessitating collaborative efforts from producers, platforms, and regulatory bodies to ensure content quality [3].