这一届618，美国人变抠了

Core Viewpoint - The article discusses the impact of the U.S.-China trade war and tariff policies on American consumers, particularly those who frequently purchase goods from China. It highlights how recent changes in tariff regulations and shipping costs have led to a significant shift in consumer behavior, with many buyers becoming more cautious and selective in their purchases [1][35]. Group 1: Consumer Behavior Changes - American consumers, like Mary, have become more hesitant to make purchases from China due to increased shipping costs and tariffs, leading to a more calculated approach to shopping [3][25]. - The cancellation of the small package tax exemption has resulted in higher costs for consumers, making previously affordable items significantly more expensive [5][6]. - Consumers are now more inclined to compare prices and seek alternatives, reflecting a shift from impulsive buying to a more restrained shopping mentality [25][26]. Group 2: Impact on E-commerce and Trade - The trade war has prompted a surge in cross-border e-commerce activities, with platforms like Taobao experiencing a significant increase in downloads and usage among American consumers during the initial phases of the tariff announcements [13][14]. - Despite the promotional efforts during events like "618," many small and medium-sized businesses are struggling to attract consumers due to the adverse effects of tariffs and rising shipping costs [35][36]. - The overall volume of business for companies involved in cross-border e-commerce has declined, with some reporting a drop of 15%-20% in sales due to the increased costs associated with tariffs and shipping [37][38]. Group 3: Shipping and Logistics Challenges - The rising shipping costs have led to a reevaluation of logistics strategies among consumers, with many seeking alternative shipping methods or reconsidering their purchasing decisions altogether [9][29]. - Consumers are increasingly sharing information about shipping costs and strategies on forums, indicating a community-driven approach to navigating the complexities of international shipping [26][28]. - The logistics challenges have also affected sellers, who are now required to absorb additional costs related to tariffs and shipping, impacting their profit margins significantly [36][38].