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“全球疯狂”的LABUBU,意外带火这一新材料大涨!
DT新材料·2025-06-16 15:41

Core Viewpoint - The article highlights the booming潮玩 (trendy toy) market, particularly focusing on the LABUBU collectible, which has gained immense popularity and high auction prices, indicating a significant consumer interest and market potential in this sector [1][14]. Group 1: Market Dynamics - The LABUBU collectible has seen auction prices reaching 1.08 million yuan for the original mint color and 820,000 yuan for the limited brown version, showcasing its status as a top-tier collectible [1]. - The surge in demand has led to long queues in cities across Europe, America, and Japan, reflecting the global appeal of LABUBU [1]. - The scarcity of LABUBU has shifted consumer interest towards 3D printing, with many users creating and sharing LABUBU models on platforms like MakerWorld and Thingiverse [3]. Group 2: Material and Technology - LABUBU is primarily made from PVC, combined with resin particles, plasticizers, and heat stabilizers, with companies like 金发科技 supplying eco-friendly modified plastics [2]. - The use of 3D printing technology in LABUBU's production has significantly reduced iteration costs and time, allowing for rapid prototyping and customization [4][10]. - The 3D printing market for high polymer materials is expanding, with notable companies like 海正生材 and eSUN providing essential materials such as PLA, which has seen a sales increase of 25.70% year-over-year [8][7]. Group 3: Cost and Efficiency - The material cost for a 13.4 cm LABUBU model using PLA is approximately 3 yuan, demonstrating the cost-effectiveness of 3D printing for producing collectibles [9]. - Traditional methods of creating LABUBU prototypes took 2-3 months, while 3D printing can achieve high-precision models in just 7 days, reducing modification costs by 80% [10]. - The FDM (Fused Deposition Modeling) technique is particularly suited for achieving the desired aesthetic qualities of LABUBU, which are challenging to replicate with conventional methods [11]. Group 4: Customization and Consumer Engagement - 泡泡玛特 has initiated a "3D printing customization service" for LABUBU, allowing consumers to choose specific poses and materials, which has led to a high repurchase rate of 45% [12]. - The customization service has seen a price increase from 99 yuan to 899 yuan within three months, indicating strong consumer demand and willingness to pay for personalized products [12]. Group 5: Economic Impact - The LABUBU phenomenon represents a convergence of capital logic, consumer psychology, and advancements in 3D printing technology, contributing positively to the economy and consumer sentiment [14].