直播预告 | 洞察“他经济”:6月20日15:00解析男性消费市场新动向
QuestMobile·2025-06-17 01:59
Group 1 - The rise of "He Economy" indicates a new trend in male consumer behavior across different age groups [1] - Young males are leading the gaming economy, with a notable increase in male beauty consumption [1] - Middle-aged and young males are driving growth in financial management and automotive sectors, with high penetration of smart products [1] Group 2 - The growth rate of the middle-aged and elderly male demographic is outpacing other groups, with short dramas becoming a new hotspot for engagement [1]