Core Viewpoint - The article discusses the challenges and contradictions in the online recruitment industry, highlighting the increasing complexity and costs associated with recruitment platforms, which are struggling to balance profitability with user satisfaction [2][3][10]. Group 1: Recruitment Market Dynamics - The recruitment market is facing a paradox where there are many job seekers but limited job opportunities, leading to heightened anxiety among graduates and job seekers [2][17]. - The online recruitment industry has seen significant growth, with a 48% increase in market size during 2021, despite the pandemic's impact on offline recruitment [10]. - Major platforms like BOSS Zhipin and others have reported substantial revenue growth, with BOSS Zhipin generating 7.3 billion yuan in revenue and a 40% increase in net profit [10][18]. Group 2: Payment Structures and User Experience - Recruitment platforms have shifted to a dual payment model, where users must pay for both membership and additional services, leading to frustration among HR professionals [6][10]. - The pricing for job postings and additional features is dynamic and often unclear, with costs ranging from 88 to 518 yuan per month for various services [6][10]. - Users report dissatisfaction with the effectiveness of paid features, often feeling that the return on investment is low, leading to skepticism about the value of additional payments [14][19]. Group 3: Trust and Transparency Issues - There is a growing distrust among job seekers regarding the authenticity of job postings, with many suspecting the existence of "zombie jobs" that are not actively hiring [16][20]. - Complaints against platforms have surged, with BOSS Zhipin receiving nearly 8,000 complaints related to high pricing and lack of transparency [10]. - The article suggests that the recruitment platforms' business models may need to adapt to improve user trust and satisfaction, as many users are exploring alternative methods for job searching [21][24]. Group 4: Regulatory Environment - The regulatory framework for online recruitment platforms is less stringent compared to e-commerce platforms, leading to potential gaps in oversight regarding pricing and service transparency [23][24]. - The article emphasizes the need for platforms to consider their social responsibility in addressing employment issues, especially in light of the increasing scrutiny on their business practices [24].
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21世纪经济报道·2025-06-18 07:37