Canalys·2025-06-18 01:51Core Insights - The global wearable band device market is projected to grow by 13% year-on-year in Q1 2025, reaching a shipment volume of 46.6 million units, driven by a low base from the previous year and a rebound in market demand [1] Market Overview - The three main product categories—basic bands, basic watches, and smartwatches—have all seen growth, contributing significantly to market expansion [1] Vendor Rankings - Xiaomi regained the top position globally with a 44% increase in shipments to 8.7 million units, primarily due to the success of the Redmi Band 5 [2] - Apple ranked second with a 5% increase in Apple Watch shipments, reaching 7.6 million units, and is expected to revitalize growth with new product updates in the second half of 2025 [2] - Huawei maintained third place with a 36% increase in shipments to 7.1 million units, supported by the performance of the GT and Fit series [2] - Samsung experienced a significant 74% increase in shipments to 4.9 million units, leveraging a dual-track strategy to expand in emerging markets while maintaining a premium position in developed markets [2] - Garmin ranked fifth with a 10% increase in shipments to 1.8 million units, enhancing customer retention through a differentiated product mix [2] Regional Insights - In Africa, Transsion led with a 48% market share and a remarkable 217% annual growth [3] - In the APAC region (excluding Greater China), Noise held the top position with a 15% market share, despite an 18% decline in growth [4] - In Latin America, Xiaomi led with a 38% market share and a 62% increase in shipments [5] - In the United States, Apple dominated with a 49% market share and a 6% growth rate [8] - In India, Noise led with a 27% market share, although it faced an 18% decline in growth [9] - In Germany, Apple held the top position with a 29% market share and a 10% growth rate [10]