又是一年“618”！基金圈在忙啥？

Core Viewpoint - The atmosphere of the "618" financial festival in the fund industry has weakened compared to previous years, with a continued trend of focusing on investor education rather than marketing [1][3]. Group 1: Changes in "618" Festival Activities - This year, the fund industry has arranged fewer activities for the "618" financial festival, primarily focusing on investor education [3]. - Activities include daily live broadcasts for investor interaction, various columns featuring fund manager insights, and promotional activities on third-party sales platforms [3]. - The positioning of "618" has shifted from a marketing opportunity to a focus on investor service and support, reflecting changes in regulatory policies and the industry's emphasis on investor experience [3][4]. Group 2: Normalization of Investor Education - The investor education work has become normalized, leading to a less intense atmosphere during the "618" festival [6]. - The China Securities Investment Fund Industry Association released guidelines for investor education, emphasizing its importance in the development of public fund businesses [6]. - Fund companies are integrating investor education into their corporate culture and operations, moving away from a marketing-driven model [6]. Group 3: Future Directions for the Fund Industry - The core competitiveness of future financial festivals will depend on the ability to weave professional education, emotional support, and technological experiences into a sustainable value network [6]. - Fund companies are encouraged to collaborate on large investment forums and thematic activities to enhance overall effectiveness and reach [7]. - There is a suggestion to optimize incentive mechanisms to promote long-term investment behavior and to create distinctive financial festival experiences that align with each company's brand and investment philosophy [7].