第一财经·2025-06-18 09:37Core Viewpoint - The collaboration between Baidu and Luo Yonghao has successfully demonstrated the commercial value of AI digital humans in live streaming, achieving significant sales and viewer engagement, indicating a shift from technology showcase to value creation in the AI industry [2][4][8]. Group 1: Digital Human Performance - Luo Yonghao's digital human achieved over 13 million views and a GMV exceeding 550 million yuan during its first live stream on June 15, surpassing the performance of his previous real-life broadcasts [4][9]. - The digital human's ability to replicate Luo's unique style and humor, along with interactive capabilities, has set a new benchmark for digital live streaming [6][7]. - The technology behind the digital human includes advanced AI models that allow for real-time interaction and high-quality content generation, enhancing user engagement and sales conversion [9][10]. Group 2: Technological Innovations - Baidu's digital human technology has made breakthroughs in experience, content, visual effects, and operational capabilities, allowing for a seamless dual-host interaction that mimics real-life dynamics [6][7]. - The digital human can autonomously generate scripts and engage in real-time interactions, showcasing the advancements in AI's ability to understand and respond to user inputs [9][10]. - The integration of various AI models has enabled the digital human to perform complex tasks, such as coordinating multiple agents for enhanced live streaming experiences [9][10]. Group 3: Market Potential and Future Applications - The success of Luo Yonghao's digital human has sparked interest from other merchants and influencers, indicating a potential for widespread adoption of AI digital humans in e-commerce [12][14]. - Baidu aims to scale the digital human model, with costs manageable at around 1,000 yuan per digital human, making it accessible for broader market applications [12][14]. - The potential applications of digital humans extend beyond e-commerce to sectors like education, healthcare, and entertainment, positioning them as versatile tools for various industries [14].