魔幻Labubu：十年冷板凳，一朝青云梯

Core Viewpoint - The article discusses the rising popularity of Labubu, a character from Pop Mart, likening it to a "Chinese version of Hello Kitty," and highlights the significant market impact and investment potential associated with this trend [35]. Group 1: Market Dynamics - On June 18, Pop Mart experienced a significant restock of Labubu, leading to a surge in trading activity among resellers [2]. - The demand for Labubu has led to inflated prices, with some blind boxes selling for as much as 399 yuan, far exceeding the original price of 99 yuan [3][4]. - The popularity of Labubu has created a vibrant secondary market, with resellers employing various strategies to acquire and sell the product at a premium [6][23]. Group 2: Financial Performance - In 2024, Pop Mart achieved a revenue of 130.4 billion yuan, a 106.9% increase from 2023, with The Monsters series IP revenue skyrocketing by 726.6% to over 30 billion yuan [16]. - The company's gross margin reached 66.8% and net margin 25.4% in 2024, outperforming competitors in the consumer sector [27]. - Pop Mart's market capitalization exceeded 360 billion HKD, reflecting strong investor interest and confidence in its growth trajectory [15]. Group 3: IP Strategy - Pop Mart has successfully leveraged the "IP + blind box" business model since launching its first blind box product featuring MOLLY in 2016 [7]. - The company operates over 100 IPs, with a significant focus on self-owned and exclusive licensed IPs, which accounted for 85.3% of revenue in 2024 [32][34]. - The unpredictable nature of IP success necessitates a broad portfolio approach, allowing for multiple opportunities to create hit products like Labubu [31][33]. Group 4: Consumer Behavior - The article notes a shift in consumer perception, where initial skepticism towards Labubu has transformed into widespread enthusiasm, driven by social media and influencer endorsements [21][22]. - The allure of Labubu is not only aesthetic but also tied to the scarcity and exclusivity of the product, leading to a complex mix of motivations among buyers [22]. - The phenomenon of resellers and counterfeit products has emerged, complicating the purchasing landscape for consumers seeking authentic Labubu items [26][25].