Core Viewpoint - The popularity of the Jiangsu Super League (Jiangsu Province City Football League) is rapidly increasing, attracting both local and out-of-province tourists, which significantly boosts local tourism and consumption [1][2]. Ticket Sales and Attendance - The match between Changzhou and Nanjing on June 21 sold out quickly, with a ticket reservation count reaching 760,000, resulting in a low success rate for purchases [1]. - The match in Xuzhou saw an attendance of 30,823, marking the first time a single match in the league exceeded 30,000 spectators, with 6,902 out-of-province attendees, accounting for 22% of the total [4][5]. Tourism Impact - From June 14-15, the number of out-of-province visitors to five host cities in Jiangsu increased by 48.28%, with a 15.15% rise in tourism spending through UnionPay channels [4]. - Jiangsu's summer tourism bookings have increased by 41% year-on-year, with the province leading the nation in travel orders during the recent weekend [4]. Regional Connectivity - The proximity of neighboring provinces has facilitated an influx of fans, with significant attendance from Anhui, Shandong, and Henan, which together accounted for 85% of out-of-province spectators [5]. - Improved transportation infrastructure, including high-speed rail, has made it easier for fans from nearby provinces to attend matches, with travel times as short as 18 minutes from certain locations [6]. Air Travel Trends - Since the start of the league, over 2.62 million passengers have traveled to Jiangsu via domestic flights, a 5% increase compared to the previous year [10]. - The number of passengers at Yangzhou Taizhou Airport and Changzhou Benniu Airport has also seen significant growth, with increases of 29% and 19% respectively [10]. Airport Infrastructure - Jiangsu has a high density of airports, with nine civil transport airports serving the province, enhancing accessibility for both local and out-of-province visitors [11]. - The strategic location of airports allows for efficient service to multiple cities, further promoting tourism and attendance at league matches [11].
“比Labubu都难抢!”外省球迷正涌入苏超赛场
第一财经·2025-06-19 05:46