宝洁“瘦身”，谁是下一个“弃子”

Core Viewpoint - Procter & Gamble (P&G) is initiating a significant restructuring plan aimed at focusing on core brands and divesting non-core businesses, which includes a global workforce reduction of 7,000 positions over the next two years [2][6][10]. Group 1: Restructuring Plan - The restructuring plan will be implemented over two years starting July 1, 2023, and is the largest adjustment in a decade for P&G [2][6]. - The plan includes exiting specific markets, product categories, and brands, as well as potential divestitures of certain brands [6][10]. - P&G aims to enhance efficiency and reduce costs in response to increasing competition and market uncertainties [4][6]. Group 2: Financial Performance - In the third quarter of fiscal year 2025, P&G reported a sales decline of 2% year-over-year, with total sales of $19.776 billion and net profit remaining stable at approximately $3.77 billion [8]. - The fabric and home care segment contributes the most to P&G's overall sales, accounting for 36%, followed by the baby and family care segment at 24% [2][16]. - P&G's net sales for fiscal year 2024 reached $84 billion, a 2% increase, driven by price increases, although personal care sales experienced a slight decline [16][17]. Group 3: Brand Focus and Market Strategy - P&G has previously divested around 100 brands since 2014, focusing on 70 to 80 core brands that contribute over 95% of its profits [3][4]. - The company is facing challenges in its beauty and personal care segments, with SK-II being a key brand that has seen sales declines in recent years [9][10]. - P&G's strategy includes enhancing its e-commerce capabilities and adapting to the rapidly changing Chinese market, where it has faced criticism for slow responses [21][22]. Group 4: Leadership Changes - Recent leadership changes include the resignation of Colin Walsh, CEO of P&G's professional beauty division, and other significant appointments aimed at addressing challenges in the Asia-Pacific region [13][14]. - The restructuring also involves adjustments in organizational structure, with a focus on empowering local teams and enhancing operational autonomy in key markets [26][27].