Labubu3.0二级市场“腰斩”，谷子经济本质是“黄牛经济”？

Core Viewpoint - The Labubu 3.0 series has seen a significant price drop in the secondary market, with prices for a complete set (6 blind boxes) falling to between 650 to 800 yuan, while initial resale prices were as high as 1500 to 2800 yuan, indicating a market correction following the pre-sale launch [1][8]. Group 1: Market Response and Consumer Behavior - The Labubu 3.0 series has generated high demand, leading to a surge in consumer interest and a significant number of people attempting to purchase the product during its online pre-sale [2][5]. - Many consumers reported difficulties accessing the purchase interface due to high traffic, reflecting the overwhelming demand for the product [2][5]. - The company has acknowledged the need to improve the purchasing experience for consumers, leading to the decision to optimize the sales process and officially launch online pre-sales [6][5]. Group 2: Pricing Dynamics and Resale Market - The resale market for Labubu 3.0 has seen a drastic decline in prices, with some sellers offering their pre-sale items for as low as 700 to 800 yuan, down from initial high prices [1][8]. - A notable trend among scalpers is the decreasing offers for Labubu 3.0 as the pre-sale date approaches, indicating a potential oversupply in the market [8][9]. - The popularity of Labubu, created by Hong Kong artist Long Jia Sheng, has attracted a diverse fan base, including global celebrities, which has contributed to its initial high demand [9][10]. Group 3: Production and Supply Chain Challenges - The company has faced significant pressure to increase production capacity to meet the soaring demand, with reports of urgent hiring and operational adjustments since the beginning of the year [11]. - Issues related to counterfeit products have emerged, with customs authorities seizing a large number of infringing goods, highlighting the challenges of brand protection in a rapidly growing market [11][10]. Group 4: Stock Market Performance - As of June 18, the stock price of Pop Mart, the parent company of Labubu, increased by 1.63%, closing at 262.6 Hong Kong dollars per share, reflecting positive market sentiment despite the challenges faced [12].