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走 去苏超!
经济观察报·2025-06-20 01:51

Core Viewpoint - The Suzhou Super League (苏超) has significantly impacted Jiangsu's local economy and social capital, creating new consumption opportunities and driving industrial development [13]. Ticket Demand and Sales - Over 60,000 people attempted to purchase tickets for the first match of the Jiangsu City Football League in Nantong, with only about 3,000 tickets available [5][6]. - The ticket sales for the Nantong match sold out quickly, with 22,000 reservations and 64,900 actual participants [7]. - In Changzhou, ticket demand was even higher, with 76,000 participants for a match against Nanjing [8]. - The ticket distribution ratio for out-of-province fans in Changzhou was 1:3.9, which is lower than the average for international events [15]. Economic Impact on Local Businesses - Local bars have seen a significant increase in revenue, with one bar owner reporting a revenue increase of over three times due to the Suzhou Super League [24][25]. - The overall orders for bars in Jiangsu have increased by 1069% year-on-year since the league started [31]. - The search volume for "watching football bars" and "football bars" has surged by 407% and 426% respectively [32]. Tourism and Accommodation - The booking success rate for accommodations during the Suzhou Super League is below 40%, with significant increases in hotel bookings across various cities [41]. - Hotel bookings in Jiangsu from May to August increased by 21% compared to the previous year, with specific cities like Huai'an and Suqian seeing substantial growth [42]. - The influx of tourists has led to a 10.6% increase in sales revenue in host cities during the league matches [42]. Social Capital and Community Engagement - The Suzhou Super League features a low barrier to entry, with only 29 professional players among 516 participants, attracting a diverse range of players and fans [47]. - This model has expanded the fan base and stimulated local economic growth, contributing to the reconstruction of social capital [48]. - The league's success is attributed to innovative event design and the integration of sports with cultural tourism, creating a new economic paradigm [49][50].