好博会|把世界装进笔尖!中国团队7年磨一笔,造“吸色神器”
新浪财经·2025-06-20 01:01

Core Viewpoint - The article highlights the innovative journey of Wuxi Meikesen Technology Co., Ltd. and its flagship product, the COLORPIK smart color picker pen, which can capture over 16 million colors, showcasing the integration of technology and creativity in the art and design sectors [2][3]. Group 1: Product Development and Challenges - The development of the COLORPIK smart pen faced numerous technical challenges, including a critical supply chain disruption when the core sensor supplier, OSRAM, was acquired by AMS, leading to a year-long search for alternatives [2][3]. - The pen incorporates a nano-level color optical sensing module and proprietary algorithms to accurately calculate and reproduce perceived colors, aiming to create a comprehensive ecosystem for creative expression [3][6]. - The R&D process took seven years, involving complex integration of mechanical, electronic, and software technologies, with significant challenges in energy consumption and color matching algorithms [6][7]. Group 2: Market Position and Sales - The COLORPIK smart pen is priced at 1,800 yuan, equivalent to 60 boxes of watercolor pens, raising initial concerns about consumer acceptance; however, it successfully raised $350,000 on Kickstarter, indicating strong market interest [10][12]. - The product has achieved nearly 10 million yuan in sales across various e-commerce platforms, including Amazon and Tmall, highlighting its global market reach [10][12]. Group 3: Future Vision and Ecosystem - The company aims to build a complete ecosystem for creativity, with plans to enhance hardware offerings, develop software applications, and expand distribution channels to create a "luxury tech" image [12][14]. - The ultimate goal is to establish a comprehensive platform that includes creative support, color education, and community engagement, similar to Apple's hardware-software integration strategy [14].