国内国际双循环”加速构建，跨境旅行意愿提升，深度、特色体验成“新宠”

Core Viewpoint - The outbound tourism market in China is experiencing a robust recovery, driven by the expansion of visa-free policies and increased international travel options, which is expected to continue into the latter half of the year [2][3][5]. Group 1: Policy Developments - The introduction of new visa-free policies for countries such as Brazil, Argentina, Chile, Peru, and Uruguay is set to enhance outbound travel opportunities for Chinese citizens starting June 1, 2025 [3]. - The implementation of the mutual visa exemption agreement between China and Uzbekistan also takes effect on June 1, 2025, further facilitating travel [3]. - The increase in cross-border travel convenience, particularly in regions like Shenzhen, has led to a significant rise in cross-border movements, with over 64 million entries and exits recorded in the first quarter of the year, marking a 15.2% increase year-on-year [3]. Group 2: Market Trends - The outbound tourism market is showing new consumption trends, with travelers increasingly seeking value for money, unique experiences, and local cultural engagements [6]. - Travel agencies are responding to these trends by offering tailored products such as family trips, educational tours, and culinary experiences, catering to the evolving preferences of tourists [6]. - Major events like concerts and festivals are being leveraged to attract international tourists, exemplified by the economic boost from Taylor Swift's concert in Singapore [6]. Group 3: Industry Support and Collaboration - Travel companies are actively enhancing their service offerings, with initiatives like Fliggy's support measures for outbound travel agencies, which include resource matching and operational support [4]. - Ctrip has signed a three-year strategic cooperation agreement with the Moroccan National Tourism Office, expanding its collaboration from the Chinese market to a global scale [4]. Group 4: Economic and Financial Factors - The Chinese outbound tourism market is projected to reach 146 million trips in 2024, nearing pre-pandemic levels, supported by the expansion of visa-free policies and cross-border travel initiatives [5]. - The Civil Aviation Administration of China reported a significant increase in international flight operations, with a 94.5% recovery rate of flights to Belt and Road Initiative countries in the first quarter [8]. - Financial institutions are introducing favorable measures for outbound travel, such as credit card promotions and currency exchange benefits, to stimulate consumer spending abroad [8]. Group 5: Strategic Implications - The development of outbound tourism aligns with China's dual circulation strategy, enhancing residents' willingness to travel abroad and fostering cultural exchange and international cooperation [9].