Core Viewpoint - The popularity of the "Su Super" league is rapidly increasing, with ticket demand significantly outpacing supply, leading to a surge in sponsorships and commercial interest in the league [1][2][3]. Ticket Demand and Supply - Upcoming matches in the "Su Super" league are experiencing ticket demand-to-supply ratios exceeding 10:1 and even 30:1 in some cases [1]. - For the match between Changzhou and Nanjing on June 21, the ticket reservation reached 760,000, resulting in a success rate of less than 1% due to the venue's capacity of 41,000 seats, creating a demand-to-supply ratio of over 18:1 [1]. - The match on June 29 between Nantong and Suqian saw a reservation of 220,000 tickets, with actual participation reaching 649,000, indicating a similar low success rate [2]. Sponsorship Growth - The number of sponsors for the "Su Super" league has significantly increased, with strategic partners rising from 1 to 7, including major companies like JD.com and Ideal [2]. - Official sponsors have expanded from 1 to 5, with new additions such as Nubia and Yili, while official suppliers and partners have also seen growth [2][3]. Team Sponsorships - Various teams within the league are attracting sponsorships, with notable examples including Yanghe Co. sponsoring Suqian team and local enterprises sponsoring teams in other cities [3]. - The increase in sponsorships is expected to enhance the quality of venues and maintenance, contributing to the overall development of the league [3][4]. Market Impact and Future Prospects - The rising popularity of the "Su Super" league is creating a positive feedback loop, attracting more sponsors and improving facilities, which in turn enhances the spectator experience and competitive level [4]. - Other provinces are looking to replicate the success of the "Su Super" league, indicating its potential as a model for regional sports development [4].
一场比赛近65万人抢票!苏超多队迎来冠名
第一财经·2025-06-20 10:07