4万亿市场，突发大消息！知名巨头，动手了！

Core Viewpoint - The article highlights the growing trend of public fund companies entering the ETF market, with Xingzheng Global Fund signaling its intention to develop ETF business through a recent procurement project for an ETF business system [2][4][5]. Industry Overview - The ETF market in China has surpassed 4 trillion yuan, indicating a significant shift towards index-based investment strategies [2][6]. - Major fund companies like E Fund and Huaxia have already embraced index business, showcasing the competitive landscape of the ETF market [2][6]. Recent Developments - Xingzheng Global Fund has disclosed a procurement project for an ETF business system, with a procurement amount of 1.87 million yuan, indicating its strategic move into the ETF space [4][5]. - The installation of the ETF system is expected to be completed soon, allowing for rapid product approval through a fast-track process [5]. Market Dynamics - The ETF market has seen a surge in participation from various fund companies since 2020, with notable entries from firms that previously did not engage in ETF offerings [7]. - The increasing demand for ETF products is driven by favorable policies and the need for efficient asset allocation among both individual and institutional investors [8]. Competitive Landscape - The article discusses the "80/20 effect" in the ETF market, where a few leading companies dominate the majority of market share, posing challenges for new entrants [2][5]. - New entrants are encouraged to explore differentiated strategies, such as focusing on niche markets or innovative product offerings, to carve out a competitive advantage [10][11]. Future Outlook - The potential for "curve overtaking" exists for new entrants if they can identify and meet specific market needs, especially as the ETF market transitions from a focus on scale to quality [11]. - The article notes that the proportion of passive products in the U.S. stock market is around 16%, while in China, it is only 3% to 4%, indicating significant growth potential for the ETF business in China [11].