泡沫化，泡泡玛特最致命的威胁

Core Viewpoint - The article discusses the declining market performance of Pop Mart, particularly focusing on the Labubu series, which has seen a significant drop in both secondary market prices and stock value, indicating a potential bubble in the collectible toy market [2][3][5]. Group 1: Market Performance - On June 18, Pop Mart replenished its Labubu blind box series, leading to a continuous decline in secondary market prices [2] - Pop Mart's stock price dropped by 5.33% on June 19 and opened down 6.19% on June 20, closing with a 3.62% decline [2] - The number of shares shorted increased from 1.438 million in early April to 3.692 million by June 17, marking a 157% rise [5] Group 2: Business Model and Market Sentiment - Pop Mart's business model is heavily reliant on consumer emotions, which can be volatile; the initial appeal of Labubu diminished as it became widely popular [3][4] - The presence of counterfeit products and hoarding by scalpers has eroded consumer trust and weakened Pop Mart's pricing power [3] - High valuations and market skepticism suggest that even if Pop Mart is not a bubble, its valuation is precariously close to a potential collapse [5] Group 3: Comparison with Disney - Pop Mart's founder has expressed ambitions for the company to become akin to Disney, but Disney's IPs have a longer lifecycle and stronger consumer loyalty [5] - Disney maintains strict control over its IPs and has established a comprehensive anti-counterfeiting system, which Pop Mart currently lacks [5] Group 4: Future Outlook - Pop Mart is recognized as a pioneer in China's trendy toy market and is making efforts to enhance its content offerings, including plans for an animated series [6] - The company must be cautious about the rapid commercialization of its products and the influence of scalpers, as these factors could undermine consumer enthusiasm and trust [6]