21世纪经济报道·2025-06-20 15:27Core Viewpoint - Qingdao Bank has established itself as a leader in blue finance, showcasing its commitment to innovation and sustainability while achieving significant brand value and financial performance [1][6][9]. Group 1: Brand Value and Recognition - Qingdao Bank's brand value reached 36.236 billion yuan, maintaining its position on the "China 500 Most Valuable Brands" list for nine consecutive years [1][6]. - The bank's achievements reflect not only financial growth but also a commitment to financial civilization, blending professionalism with warmth and responsibility [3][6]. Group 2: Blue Finance Initiatives - In November 2020, Qingdao Bank became one of the first institutions in emerging markets to join the UN Sustainable Blue Economy Finance Initiative, committing to marine protection [3]. - The bank launched the first domestic blue finance pilot project in collaboration with the International Finance Corporation (IFC) in 2021, establishing a quantifiable standard system for blue finance [3][4]. - By September 2024, the bank's blue loan balance approached 20 billion yuan, serving over 500 clients and issuing 43 blue finance-themed wealth management products, raising over 5.3 billion yuan [4]. Group 3: Cross-Border Financial Services - In December 2024, Qingdao Bank was approved for direct participation in the Renminbi Cross-Border Payment System (CIPS), becoming the first local bank in Shandong to achieve this status [4]. - The bank's "Qingyin Huitong" service offers 24/7 smart settlement, significantly reducing cross-border payment times to under 10 minutes, enhancing efficiency for foreign trade enterprises [4]. Group 4: Financial Performance - As of the end of 2024, Qingdao Bank's total assets exceeded 906.554 billion yuan, a year-on-year increase of 9.23%, positioning the bank towards the trillion-yuan mark [8]. - In the first quarter of 2025, the bank reported total operating income of 4.047 billion yuan, a year-on-year growth of 9.69%, and a net profit attributable to shareholders of 1.258 billion yuan, up 16.42% [8]. Group 5: Cultural and Social Engagement - Qingdao Bank's initiatives extend beyond finance, incorporating art and culture, such as the "Beautiful Reunion" digital art exhibition, transforming its banking hall into an immersive aesthetic space [5][6]. - The bank's community engagement includes programs like the "Mountain and Sea Mutual Vision" football winter camp, providing opportunities for youth in remote areas to connect with urban life [8].