第一财经·2025-06-20 15:14Core Viewpoint - The logistics industry has become an integral part of daily life, with consumer expectations for delivery services focusing on speed, convenience, and safety during the 618 shopping festival [1][2][3] Group 1: Consumer Expectations - During the 618 shopping festival, 71.6% of consumers participated, with JD Logistics having the highest coverage [2] - The top three consumer demands for delivery services are speed, home delivery, and package safety, with 75.7% prioritizing "same-day/next-day delivery" [5][6] - Advanced services like appointment delivery and cold chain logistics are seen as supplementary rather than essential [6] Group 2: Performance of Delivery Companies - 83.8% of consumers rated JD Logistics as the fastest delivery service during 618, with high overall satisfaction [6][12] - JD Logistics received an 85.3% approval rating for its comprehensive service, outperforming competitors like SF Express and others [6][12] - In rural areas, 82.6% of respondents indicated that JD Logistics provided the fastest delivery service [10] Group 3: Cold Chain and Large Item Delivery - 79.7% of consumers who ordered fresh produce were most satisfied with JD Logistics for its speed and quality of service [13] - 89.8% of consumers recognized JD Logistics' service quality when purchasing large appliances, appreciating the seamless process of old appliance removal and new installation [17] - The stability of delivery personnel significantly enhances consumer experience, with 83.9% of respondents familiar with their JD delivery personnel [18][20] Group 4: Employee Stability and Customer Trust - JD Logistics has a lower turnover rate among delivery personnel due to comprehensive employee benefits, fostering a sense of community and trust with consumers [21] - The relationship between consumers and delivery personnel has evolved, leading to reduced communication costs and increased satisfaction [21][22] - The combination of fast delivery, quality service, and familiar delivery personnel has become a critical factor in consumer choice, differentiating JD Logistics from competitors [21][22]