第一财经·2025-06-20 15:51Core Viewpoint - The article emphasizes the importance of logistics services during the 618 shopping festival, highlighting consumer expectations and the performance of various delivery companies, particularly JD Logistics, which leads in customer satisfaction and service quality [4][5][15]. Group 1: Consumer Expectations - During the 618 shopping festival, 71.6% of consumers participated, with JD Logistics having the highest coverage [4]. - The top three consumer demands for delivery services are speed, home delivery, and package safety, with 75.7% prioritizing "same-day/next-day delivery" [5][7]. - Advanced services like appointment delivery and cold chain preservation are considered supplementary rather than essential [8]. Group 2: JD Logistics Performance - 83.8% of consumers believe JD Logistics offers the fastest delivery speed during the 618 period, with a high overall satisfaction rate of 85.3% [8][12]. - In rural areas, 82.6% of respondents indicated that JD Logistics is the fastest delivery service available [12]. - JD Logistics excels in cold chain delivery, with 79.7% of consumers satisfied with its service for fresh produce, significantly outperforming competitors [15][19]. Group 3: Service Quality and Employee Stability - JD Logistics provides a seamless service for large appliances, with 89.8% of consumers recognizing its service quality during the 618 sales [19]. - The stability of delivery personnel contributes to consumer satisfaction, with 83.9% of respondents familiar with their JD delivery personnel [20][22]. - JD Logistics offers comprehensive employee benefits, leading to lower turnover rates and fostering trust between consumers and delivery personnel [23]. Group 4: Overall Impact on Logistics Industry - The article suggests that JD Logistics has established a complete service system that balances speed and quality, setting a benchmark for the logistics industry [24]. - The focus on both efficiency and customer experience is expected to drive the logistics sector towards continuous improvement, benefiting consumers in their daily lives [24].