Core Viewpoint - Deep Blue Automotive, as a spearhead for Changan Automobile's market expansion, has achieved remarkable sales of 480,000 units within three years, showcasing a high-quality model for the evolution of Chinese new energy brands [1][2][13] Group 1: Market Position and Strategy - Deep Blue Automotive has become a leading brand in the central enterprise new energy vehicle sales rankings, driven by the "Shangri-La Plan" under Changan's "New Automobile New Ecology" strategy [2][12] - The company aims to achieve global sales of 2 million units by 2030, with a target of 35% of sales coming from overseas markets, and plans to launch 30 new models [2][7] Group 2: Technological Innovation - Deep Blue Automotive's success is attributed to its technological advancements, including the Super Range Extender technology, which allows for 1 liter of fuel to generate 3.63 kWh of electricity [3][4] - The company holds 112 patents related to electric vehicle battery safety and has received national awards for its innovations, addressing challenges in cold weather usage [4][6] Group 3: Future Development Plans - The "Smart Leading 2030" strategy will focus on enhancing core competitiveness through comprehensive development in technology, products, and services [7][12] - Deep Blue Automotive plans to invest at least 10% of its annual revenue in R&D, with a total investment exceeding 100 billion yuan before 2030 [7] Group 4: Product and Service Expansion - The company will establish a product matrix consisting of 30 new models across various categories, including sedans, SUVs, and rugged vehicles [10] - Plans include the establishment of over 2,500 order centers, 1,000 delivery centers, and 2,800 overseas outlets to enhance customer service [11]
长安升格深蓝开路,技术开源展现央企担当
经济观察报·2025-06-21 08:03