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京东突发!酒旅供应链疑似断裂
21世纪经济报道·2025-06-21 09:15

Core Viewpoint - JD Travel's entry into the hotel and travel market has faced significant challenges, particularly in its hotel supply chain, leading to a lack of available bookings for many hotels listed on its platform [1][4][75]. Group 1: Supply Chain Issues - JD Travel's "Understanding Stay List" was found to have no available bookings for top-ranked hotels, such as the Mandarin Oriental in Wangfujing, Beijing, while other OTA platforms had ample availability [2][3][42]. - Similar issues were reported across multiple cities, including Shanghai, Chengdu, Hangzhou, and Guangzhou, indicating a broader supply chain problem for JD Travel [4][75]. - The platform's inability to provide competitive pricing and availability for various hotel categories, especially in the high-end segment, highlights significant supply chain deficiencies [13][42][51]. Group 2: Pricing Competitiveness - In the economy hotel segment, JD Travel managed to offer competitive prices for some hotels, but in other cases, it was not the lowest-priced option available [4][5][13]. - For luxury hotels, JD Travel struggled to provide competitive pricing and availability, with many high-end hotels showing no available rooms on its platform while competitors offered multiple options at lower prices [42][51][52]. Group 3: Strategic Partnerships and Market Position - JD Travel's previous strategic partnership with Ctrip, which provided a significant portion of its hotel supply, appears to have weakened, as evidenced by the lack of available inventory on JD's platform [75]. - The company is reportedly seeking partnerships with major hotel groups to enhance its supply chain, but has yet to secure significant agreements [75][76].