凤凰网财经·2025-06-21 12:03Core Viewpoint - The article discusses the recent departure of popular主播顿顿 from 东方甄选, highlighting the challenges the company faces, including declining performance and talent retention issues [2][9]. Group 1: Departure of Popular Hosts - On June 18, popular主播顿顿 announced his departure from 东方甄选, expressing gratitude towards the company and俞敏洪, while indicating a desire to explore new challenges [3][4]. - This departure follows a trend, as at least three popular hosts have left 东方甄选 in the past year, including敬文 and董宇辉 [2][6]. - The departures are linked to dissatisfaction with company management and declining performance, as evidenced by顿顿's previous expressions of discontent regarding management practices [4][5]. Group 2: Performance Challenges - 东方甄选's financial performance has deteriorated, with a reported revenue drop of over 20% in the 2025 fiscal year mid-term report, resulting in a loss of 96.5 million yuan compared to a profit of 249 million yuan in the previous year [10][12]. - The company's GMV (Gross Merchandise Volume) also fell by 16.2%, from 57 billion yuan to 48 billion yuan, indicating a significant decline in sales activity [11]. - Despite a slight increase in followers on Douyin, the overall trend shows a loss of followers, with a recent drop of 112,000 followers, contrasting with the growth of competitors like 与辉同行 [11][12]. Group 3: Broader Talent Retention Issues - The article notes that talent outflow is not uncommon in the education sector, with many former employees of 新东方 achieving success in their own ventures [6][8]. -俞敏洪 has acknowledged the challenges of retaining talent but emphasizes that 新东方 continues to grow and provide development opportunities [9][12]. - The frequent departures of key personnel pose challenges for both 东方甄选 and its parent company 新东方, necessitating improvements in talent management and corporate culture [13][14].