Core Viewpoint - Huang Guangyu, despite facing significant challenges and losses, remains determined to revive Gome and explore new business opportunities, including entering the electric vehicle market and developing a new retail model [5][38]. Group 1: Business Challenges and Losses - Gome has accumulated a net loss of 38.8 billion over the past four years since Huang Guangyu's return [5][24]. - The retail revenue of Gome plummeted from 787.5 billion in 2017 to only 17.92 billion in 2022, and further down to 0.922 billion in 2023 [31][32]. - The "Zhen Kuai Le" app, which aimed to transform Gome into a comprehensive e-commerce platform, failed to gain traction, with average daily active users only reaching 3 million by the end of 2021 [23][24]. Group 2: Strategic Shifts and New Ventures - Huang Guangyu's aggressive strategy included transforming Gome's app to cover all product categories and entering the metaverse and live-streaming sectors [16][19]. - In 2023, Gome shifted focus to the booming unmanned retail sector and launched a new retail model called "instant retail," aiming to open over 10,000 stores in three years [35][36]. - Gome is also venturing into the electric vehicle market, with plans to establish a smart car experience center, aiming to operate at 60% lower costs than traditional dealerships [38][39]. Group 3: Leadership and Management Issues - Huang Guangyu faced difficulties in executing his ambitious plans due to a lack of understanding and support from long-time employees, leading to high turnover and internal conflicts [49][52]. - Despite facing significant challenges, Huang Guangyu has not considered exiting the business, instead opting to fight for Gome's revival [45][46]. - The company has experienced employee unrest, culminating in a collective demand for unpaid wages, highlighting the internal struggles within Gome [54].
黄光裕不肯下桌