吴晓波频道·2025-06-22 17:02Core Viewpoint - The article discusses the transformation of Chinese manufacturing from "Made in China" to "Created in China," emphasizing the importance of innovation and technology in enhancing value along the "smile curve" [2][4][7]. Group 1: The Smile Curve Concept - The smile curve illustrates the value addition in manufacturing, with technology and branding on the left and right ends, while assembly and manufacturing are in the middle, representing low profit margins [2][3]. - Flattening the smile curve involves achieving both scale and price advantages alongside brand marketing and core technology, a breakthrough that is currently occurring in China [4]. Group 2: Case Study of Print Technology - The article highlights the case of Pantum, which has developed 200,000 patents, establishing a significant barrier to entry in the laser printer market, making it one of the few countries with core technology in this field [13][14]. - Pantum's journey from a consumables company to a major player in the printer market illustrates the importance of independent R&D and the development of a robust supply chain [17][18]. Group 3: Market Dynamics and Consumer Behavior - The shift towards a consumer society is evident, with a focus on enhancing domestic demand and addressing the increasingly rational and segmented consumer base [42]. - The "trade-in" model has proven effective, with sales increasing by over 50% during promotional events, demonstrating the impact of targeted marketing strategies [43][51]. Group 4: Innovation and Collaboration - The partnership between Pantum and JD.com has facilitated the development of innovative products tailored to specific market needs, enhancing user experience and driving sales [32][34]. - The integration of technology and service capabilities has become crucial for success, as companies must now respond to consumer demands rather than solely producing based on their capabilities [52][56]. Group 5: Conclusion and Future Outlook - The article concludes that the ability to navigate uncertainties and leverage innovation will determine the success of companies in the evolving market landscape [58][60]. - The ongoing collaboration between manufacturing and internet platforms signifies a trend towards a more integrated approach to product development and consumer engagement [55][56].