Core Viewpoint - The prices of Moutai have significantly declined, with various products experiencing substantial drops, indicating a potential shift in market dynamics and consumer demand [1][2][4]. Price Decline of Moutai - As of June 22, the wholesale reference price for 25-year Moutai dropped to 1935 yuan per bottle, down 10 yuan from the previous day, while the retail price for scattered bottles fell to 1870 yuan, a decrease of 30 yuan [1]. - The 24-year Moutai's wholesale price fell by 510 yuan to 1450 yuan per bottle, and the scattered bottle price decreased by 30 yuan to 1900 yuan [1]. - The 23-year Moutai also saw a decline, with the wholesale price dropping to 2100 yuan per bottle, down 50 yuan, and the scattered bottle price fell to 2030 yuan, also down 50 yuan [1]. Broader Market Impact - Other Moutai products, such as the Zodiac Snake edition, saw a price drop to 2230 yuan per bottle, marking a decline of over 41% from its peak [2]. - The newly released Shengle Feitian Moutai is now priced at 2300 yuan per bottle, down 50 yuan from the previous day, representing a drop of over 32% from its high of 3400 yuan [2]. - The 15-year Moutai's price decreased by more than 12%, falling from 5030 yuan to 4400 yuan [2]. E-commerce Price Trends - On e-commerce platforms, the price of Moutai has also dropped significantly, with some stores listing it at 1820 yuan per bottle and double bottle packs at 3600 yuan, equating to 1800 yuan per bottle [2]. - The 43-degree Moutai was reported at 1580 yuan for a double bottle pack, translating to less than 800 yuan per bottle [2]. Impact on Other High-end Liquor Brands - The price decline of Moutai is expected to exert pressure on other premium liquor brands like Wuliangye, with a noted drop in its wholesale price to 905 yuan per bottle, down 4.74% from the beginning of the year [3]. - The price of Wuliangye's 5L variant also fell by 18.18%, indicating a broader trend of price reductions across high-end liquor brands [3]. - Analysts suggest that the ongoing price drop of Moutai could lead to panic selling in distribution channels, further impacting the sales expectations for Wuliangye and other premium brands [4].
茅台价格大面积跳水!五粮液最受伤?