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闲鱼,当今互联网的「神奇」非标品
后浪研究所·2025-06-23 08:31

Core Viewpoint - The article emphasizes the untapped potential of the platform Xianyu, suggesting that human development on it has only reached 1% of its possibilities, with a focus on creative and unexpected uses of the platform [6][25]. Group 1: User Engagement and Unique Transactions - Users are engaging in creative transactions, such as renting cameras and finding unique items, which highlights the platform's diverse offerings [8][9]. - The platform has seen a significant increase in electronic device rental transactions, with a 217% year-on-year growth in 2023, and imaging equipment rentals making up 43% of that [8]. - Emotional connections are formed through transactions, with users sharing personal stories and experiences related to their purchases, creating a unique community atmosphere [9][13]. Group 2: Community and Cultural Development - Xianyu has fostered a unique culture and language among its users, creating a distinct community that differentiates it from other platforms [13][14]. - The platform's C2C model encourages social interactions, with an average of 45 messages exchanged per transaction, enhancing trust and relationships between users [14][16]. - Users are not just buyers or sellers but also community builders, creating interest-based circles that enhance the platform's social fabric [15][19]. Group 3: Business Growth and Market Position - Xianyu's user base has surpassed 600 million, with daily GMV exceeding 1 billion yuan, indicating strong market presence and growth [20][22]. - The platform is redefining the concept of "idle" goods, with significant growth in categories like brand clearance and non-standard services, showing adaptability to market demands [22][23]. - Xianyu is evolving into a platform for side hustles, allowing users to monetize skills and services, thus broadening its business model beyond just idle goods trading [23][24]. Group 4: Future Potential and Innovation - The article suggests that Xianyu's potential is still largely unexplored, with 99% of possibilities remaining, which is a key aspect of its appeal [25][26]. - The platform's unique ecosystem allows for unexpected and creative interactions, positioning it as a revolutionary model in the internet landscape [24][26].