酒精勾兑，溢价超40倍......直播间里的“老酒”竟是假酒！

Core Viewpoint - The article highlights the prevalence of counterfeit and low-quality liquor in the market, particularly focusing on the sale of so-called "aged liquor" that is often misrepresented to consumers [1][2][52]. Group 1: Market Practices - Many merchants are using food-grade alcohol to dilute and misrepresent their products as pure grain liquor, misleading consumers with terms like "aged" and "old liquor" [1][7]. - The online and offline sales of "vintage liquor" are booming, but complaints from consumers are also increasing [2][3]. - In various marketplaces, such as the Baicheng World Trade Mall in Zhengzhou, merchants are selling "vintage liquor" that does not correspond to the claimed aging [5][20]. Group 2: Industry Terminology - The article explains different types of liquor: - "Kunsan liquor" is high-quality with a long fermentation cycle and higher price [10]. - "Shuisha liquor" is a more affordable option with a shorter fermentation period [12]. - "Chuan liquor" is a low-cost product primarily made from alcohol, with prices below 10 yuan per pound [14]. Group 3: Regulatory Environment - The government has initiated actions to combat the sale of alcohol mixed with food-grade alcohol and low-quality products, particularly in the context of the Moutai brand [17][19]. - New regulations in 2023 explicitly prohibit the addition of food-grade alcohol in the production of liquor [19][56]. Group 4: Consumer Deception - Merchants are using deceptive marketing tactics, such as creating fake aging and using old packaging to mislead consumers about the quality and price of their products [54][59]. - The article notes that the actual production costs of these so-called "aged liquors" are significantly lower than their retail prices, with some products marked up by over 40 times [40][54]. Group 5: Industry Challenges - Despite regulations, the article reveals that the practice of selling alcohol mixed with food-grade alcohol continues to be a common issue in the market [65][69]. - Some manufacturers openly admit to using low-cost ingredients while marketing their products as premium aged liquors, exploiting loopholes in regulations [67][69].