汽车行业“反内卷”打响第二枪！全国工商联汽车经销商商会呼吁→

Core Viewpoint - The automotive dealership association has called for manufacturers to optimize rebate policies and shorten the rebate payment period to alleviate the financial pressure faced by dealerships [1][3]. Group 1: Current Challenges Faced by Dealerships - Dealerships are under significant operational pressure, with a report indicating that while they are meeting sales targets for 2024, losses from new car sales have not improved their survival conditions [1][7]. - A survey revealed that 84.4% of dealerships are experiencing price inversion, with 60.4% facing price inversions exceeding 15%, leading to liquidity issues [7][9]. - The complexity of rebate structures and delayed payments are major concerns for dealerships, impacting their cash flow and operational viability [3][4]. Group 2: Issues with Rebate Policies - The rebate structure from manufacturers is complicated, with a mix of fixed and non-fixed rebates, leading to confusion and uncertainty for dealerships [3][4]. - There is a significant disparity in the rebate payment periods among brands, with some offering payments within 30 days while others extend up to 180 days [4]. - The limitations on how rebates can be used further complicate the situation, with many brands restricting the use of rebates to vehicle purchases or parts, which reduces financial flexibility for dealerships [4][5]. Group 3: Manufacturer Responses - Some manufacturers, including GAC Group and BMW, have committed to shortening the rebate payment period to 60 days, recognizing the importance of dealership stability for customer service [6][7]. - The automotive industry is seeing a slight improvement in manufacturer satisfaction among dealerships due to proactive measures taken by manufacturers, such as offering price discounts and adjusting sales targets [9].