南方财经全媒体集团启动系统性变革，全面数字化连接亿级用户

Core Viewpoint - The company is initiating a comprehensive transformation focused on "mobile-first, product-driven, and data-driven" strategies to establish a user-centered reform evaluation mechanism and build a new type of mainstream media that is digital, networked, and intelligent [1]. Group 1: User-Centric Product Development - The company identifies four target user groups: news content users, investment information users, financial data users, and local life users, launching 28 new products to meet their needs [3][5]. - The flagship mobile media platform, 21 Finance, has been revamped to enhance key channels such as "Learning Economy," "Investment," and "Financial," focusing on macro, regional, micro, and international economic reporting [3][5]. - The company aims to connect with a billion-user base over the next three years, aspiring to become China's leading financial platform [5]. Group 2: Brand and Aesthetic Upgrades - The company is upgrading its visual aesthetics across all platforms, emphasizing a "clear, bright, and grand" style to enhance brand recognition [7][10]. - The new logo for the international communication brand "G" incorporates elements of traditional Lingnan architecture, merging cultural heritage with modern design [11]. - The 21 Finance app has undergone a complete UI and interaction redesign to improve user experience and functionality [11]. Group 3: Product-Driven Organizational Structure - The company is establishing a three-tiered operational structure centered around key products, creating specialized studios for various economic and investment themes [13][15]. - It plans to enhance video content through various formats, including short videos and documentaries, to provide high-quality financial insights [14][15]. Group 4: Open Innovation and User Collaboration - The company is launching a "User Partner Program" to co-create content ecosystems with individual users and financial service products with institutional users [19][21]. - It aims to foster collaboration with universities and research institutions to develop AI capabilities and a unified technological foundation [22].