古茗推8.9元咖啡，库迪已低至3.99元

Core Viewpoint - The coffee market is becoming increasingly competitive, with companies like Gu Ming and Kudi vying for market share through aggressive pricing strategies and expansion plans [1][2][4]. Group 1: Gu Ming's Strategy - Gu Ming has announced that Wu Yanzu will become a quality partner for Gu Ming Coffee and has launched a promotional campaign offering coffee at 8.9 yuan [1]. - As of mid-June, Gu Ming's freshly ground coffee business has expanded to over 7,600 stores [2]. - Gu Ming's pricing strategy directly targets Kudi, which is known for its 9.9 yuan coffee, but Kudi's prices have been reduced to as low as 3.99 yuan due to delivery subsidies [2]. Group 2: Kudi's Market Position - Kudi has over 14,000 stores and has achieved over 100 million delivery orders through its partnership with JD [2]. - Kudi plans to expand its store count to 50,000 by the end of 2025, which will enhance its cost control through economies of scale [2]. - Kudi's Chief Strategy Officer stated that the company has been profitable since May 2024, indicating a sustainable competitive advantage in the coffee price war [2]. Group 3: Market Dynamics - The coffee market is experiencing high growth rates, and the decline in milk prices is providing cost advantages for companies [3]. - However, the drop in milk prices is not expected to last indefinitely, prompting coffee giants to scale up quickly to gain more market power [4]. - The competitive landscape in the coffee market is intensifying, making it crucial for companies to adapt and expand [4].