商业洞察·2025-06-24 09:26Group 1 - The core viewpoint of the article highlights the unexpected popularity and financial success of the Jiangsu Provincial City Football League (referred to as "Su Super"), which has attracted significant sponsorship from both local and international brands, including Heineken, JD.com, and KFC [3][8][10] - The league has seen a rapid increase in sponsorship, with 19 sponsors confirmed by June 19, 2025, compared to only 6 at the start of the season, indicating a surge in interest and investment [7][8][20] - The total market value of the listed companies sponsoring the league exceeds 4 trillion yuan, showcasing the financial strength and appeal of the event [15][20] Group 2 - The Su Super has successfully integrated football with tourism and consumer spending, leading to a significant increase in visitor numbers and spending in host cities, with some cities seeing tourist numbers rise by over 48% [22][24] - The league's ability to attract major sponsors reflects its growing popularity, with sponsorship prices skyrocketing to 300 million yuan for official seats, indicating high demand [8][24] - The economic strength of Jiangsu province, with a GDP surpassing 13 trillion yuan in 2024, supports the league's financial viability and attractiveness to sponsors [25][26]