Core Insights - The shift from "following people" to "recommended for you" is transforming the landscape for content creators, making them feel like they are renting platform users rather than owning them [2][4] - Creators need to balance taste and strategy, focusing on long-term personal style and creating content driven by passion rather than external rewards [2][7] Group 1: Changes in Content Consumption - The introduction of "recommended for you" information streams has replaced traditional follower-based content consumption, leading to longer user engagement on short video platforms [4] - Users are spending less time on follower-based feeds, focusing instead on discovering new content, which poses challenges for creators in reaching their original audience [5] Group 2: Strategies for Content Creators - Creators should adopt a long-term strategy of enhancing their taste and staying true to their passions, which can lead to sustained relevance in a changing internet landscape [7] - Understanding the essence of the content being created is crucial, as every interaction with the audience is a key part of the decision-making process [8] Group 3: Content Creation Approaches - Initially, creators should experiment without a fixed strategy to find their voice and resonate with their audience, which can help transition viewers from short to longer content [9] - Observing audience preferences is essential, as engagement metrics can provide insights into what resonates with viewers [9][10] Group 4: Community Building - Establishing deeper community interactions, such as offline events or user-generated content initiatives, can help creators build loyalty among their core audience [11] - The focus should be on quality of community engagement rather than sheer scale, treating users as co-creators [12] Group 5: Leveraging AI in Content Creation - AI tools are reshaping creative boundaries, allowing for efficient content production, but trust in AI-generated content remains lower than human-created content [14] - Successful creators are adopting a "human-machine collaboration" model, using AI for efficiency while ensuring human elements are present in key creative processes [14][15]
从“求关注”到“被推荐”,如何让你的好内容不被埋没? | 红杉汇内参
红杉汇·2025-06-24 13:08