房产中介“一手托两家”将终结？这家公司宣布→

Core Viewpoint - Shanghai Lianjia is set to trial a new service model called "tenant separation," where each real estate agent will focus solely on either buyers or sellers, ensuring dedicated service for each party in the transaction. This "single agency" model will be implemented starting July 1, 2025 [1][3]. Group 1: Current Market Practices - The traditional model used by most real estate agencies in China is "dual agency," where agents represent both buyers and sellers, leading to potential conflicts of interest [1][3]. - In the dual agency model, agents often prioritize the interests of one party over the other, especially during fluctuating market conditions, which can lead to dissatisfaction among clients [1][2]. Group 2: Rationale for Change - The decision to adopt the "single agency" model stems from the increasing complexity of the real estate market, with longer transaction cycles and a growing inventory of properties, making it harder for clients to find suitable options [3]. - The model aims to provide clearer representation, similar to practices in developed countries like the U.S., where agents focus on one party's interests, thus reducing the need for clients to negotiate actively [3]. Group 3: Implementation Details - Agents at Shanghai Lianjia will be required to choose between focusing on property listings (supply side) or clients looking to buy (demand side) [4][5]. - The company plans to enhance performance metrics, with a goal to increase the transaction completion rate from 45% to 53% by emphasizing the importance of property maintenance and owner relations [5]. Group 4: Concerns and Speculations - There are concerns among agents that the shift to a single agency model may lead to a decrease in income for those focusing on buyer representation [5]. - Despite rumors regarding changes in commission rates, Shanghai Lianjia has denied any modifications to its fee structure, which currently stands at 3% of the total transaction price, with buyers paying 2% and sellers 1% [6].