“一天8杯水”，变成百亿大生意

Core Viewpoint - The article discusses the emerging trend of "water substitutes" in the beverage market, particularly focusing on the growth of sugar-free tea and traditional Chinese health waters, highlighting their potential to replace sugary drinks and bottled water [4][12][25]. Group 1: Market Trends - The concept of "water substitutes" has gained traction, appealing to consumers seeking healthier options that are flavorful yet low in sugar [4][12]. - The market for sugar-free tea has seen explosive growth, with the number of new products launched in 2023 reaching 157, compared to 93 in the previous year [8]. - Traditional Chinese health waters have also experienced significant growth, with the market size increasing from 0.1 billion to 4.5 billion in just a few years, marking a growth of over 350% [10][11]. Group 2: Consumer Preferences - Consumers are increasingly rejecting sugary drinks in favor of flavorful alternatives that align with their health-conscious lifestyles, leading to a convergence of demand for sugar-free tea and health waters [12][25]. - The diversity in flavors offered by health waters provides a competitive edge over sugar-free tea, enhancing their appeal to consumers [12][25]. Group 3: Product Development - Companies are focusing on creating health waters that are both palatable and affordable, with a target price range of 4-7 yuan for sugar-free beverages [17][18]. - Boxed water products have seen price adjustments to remain competitive, with some products dropping from 7.9 yuan to 5.9 yuan shortly after launch [18][19]. - The collaboration between Hema and traditional Chinese medicine brand Li Liangji aims to enhance product appeal by improving taste while maintaining health benefits [22][23]. Group 4: Competitive Landscape - The market is becoming increasingly competitive, with new entrants and established brands alike innovating to capture market share in the health water segment [21][25]. - Companies are exploring various strategies, including product differentiation, targeting specific consumer demographics, and enhancing flavor profiles without using artificial sweeteners [20][25].