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更悦读、更权威、更智能!21财经客户端全新改版升级
21世纪经济报道·2025-06-26 00:13

Core Viewpoint - The Southern Finance Media Group has initiated a systematic transformation, launching an upgraded version 11.4 of its flagship mobile media app, 21 Finance, aiming to enhance user experience and establish itself as the leading financial news platform in China [1][23]. Content Upgrade - The 21 Finance app will aggregate high-quality news content, providing a one-stop platform for users [2]. - A new "G" channel will be launched alongside the app upgrade, focusing on international communication and enhancing existing key channels such as "Learning Economy," "Finance," "Company," "Securities," and "VIP" [3]. Video Content Expansion - The app will introduce a new "Economic Video" channel, integrating with the Economic Video client to increase the supply of news, creative, and commentary short videos, enhancing user engagement through immersive viewing experiences [4]. Product Launch and User-Centric Design - The Southern Finance Group will launch 28 key products, leveraging the "Finance First Terminal" resource advantages to enhance news product interconnectivity and expand outreach [5]. - The app will undergo a comprehensive redesign to improve interface layout and interaction design, focusing on user-centered experiences [5]. Aesthetic and Technological Upgrades - The visual aesthetics of the app will be upgraded to a "clear, bright, and grand" style, enhancing brand recognition and user experience [9][11]. - The app will embrace new information technologies such as big data, cloud computing, and artificial intelligence, introducing features like AI content summarization, translation, voice, and commentary [12]. Speed and Timeliness of Information - The app will enhance the speed of financial news delivery, expanding coverage and promptly interpreting policy directions and corporate announcements [14]. - The "Finance News" feature will provide real-time updates 24/7, ensuring users receive the latest financial developments instantly [14]. Investment Channel and User Engagement - A new "Investment" channel will be launched, aggregating investment research, market insights, and early notifications for users to seize market opportunities [18]. - The Southern Finance Group will initiate a "User Partner Program" to co-create content ecosystems with individual and institutional users, enhancing engagement and service offerings [19]. Collaboration and Content Creation - The app will connect with over 3,000 creators on the Southern Finance platform, fostering collaborative content creation and enhancing the "PGC+UGC" content ecosystem [21]. - The VIP channel will be upgraded to provide exclusive research reports, expert courses, and insights from top analysts, enhancing the service system for VIP users [21].