乘联分会·2025-06-26 08:34Overall Market - The overall market for passenger vehicles in China includes ICE (Internal Combustion Engine), BEV (Battery Electric Vehicle), and PHEV (Plug-in Hybrid Electric Vehicle) [4] - In the first five months of 2025, the total production of new energy vehicles (NEV) reached 5,257,471 units, while the total production of fuel vehicles was 5,569,158 units, leading to a combined total of 10,826,629 units [11][12] - The market share of new energy vehicles in the overall market is increasing, with NEV penetration rates reaching 53.0% in May 2025 [15][24] Segmented Market - The segmented market analysis shows that the retail sales of new energy vehicles in the sedan category reached 486,662 units, while MPVs and SUVs sold 42,525 and 497,969 units respectively in May 2025 [21] - The growth rates for different vehicle categories indicate that new energy sedans have a penetration rate of 25.1%, while SUVs have a penetration rate of 25.7% [24][25] Manufacturer Performance - BYD leads the new energy vehicle market with a wholesale volume of 376,930 units in May 2025, representing a 14.1% year-on-year increase [16] - Other notable manufacturers include Geely and Changan, with wholesale volumes of 138,021 and 80,909 units respectively, showing significant growth rates of 135.2% and 60.9% [16] Model Category Segmentation - In the first five months of 2025, the retail sales of new energy vehicles by model category showed that sedans accounted for 1,582,988 units, while SUVs and MPVs accounted for 2,041,253 and 168,645 units respectively [25] - The overall market for new energy vehicles is growing, with a total retail volume of 4,357,497 units in the same period, reflecting a 34.2% increase compared to the previous year [25] Brand Positioning Segmentation - The brand positioning analysis indicates that BYD holds a significant market share of 30.8% in the new energy vehicle segment, followed by Geely with 11.3% [16] - The competitive landscape is evolving, with emerging brands like Li Auto and Xpeng also gaining traction in the market [16] Country Positioning Segmentation - The report does not provide specific details on country positioning segmentation, focusing instead on domestic manufacturers and their performance in the Chinese market [4][6] Price Positioning Segmentation - The price segmentation analysis categorizes vehicles into five price ranges, with the majority of new energy vehicles falling within the 10-20 million yuan range [4] - The market dynamics indicate a shift towards more affordable electric vehicles, which is driving overall sales growth [4]