38.88万坐月子，牛津学霸收割中国富人

Core Viewpoint - The article discusses the recent IPO of Shengbeila, a high-end postpartum care center operator, highlighting its rapid growth, high service prices, and ongoing financial losses despite increasing revenues [3][11][14]. Group 1: Company Overview - Shengbeila was listed on the Hong Kong Stock Exchange on June 26, 2023, becoming the "first stock of global family quality care" with an IPO subscription rate exceeding 193 times, raising approximately HKD 630 million [3]. - The company operates 72 postpartum care centers across 25 cities in China, making it the largest postpartum care and recovery group in the country [12][11]. - The average customer price for Shengbeila's services is around RMB 220,000, with various packages priced between RMB 168,800 and RMB 588,800 [25][6]. Group 2: Financial Performance - Shengbeila's revenue from 2021 to 2024 (first half) was RMB 259 million, RMB 472 million, RMB 560 million, and RMB 358 million respectively [12][13]. - Despite revenue growth, the company reported losses of RMB 1.22 billion, RMB 4.12 billion, RMB 2.39 billion, and RMB 480 million over the same period [14][57]. - The company’s adjusted profit turned positive in 2023, reaching approximately RMB 17.15 million in the first half of 2024 [60]. Group 3: Market Position and Strategy - Shengbeila targets high-net-worth families, with a focus on luxury services and partnerships with five-star hotels for its centers [10][22]. - The company has diversified its offerings, including postpartum recovery services and acquisitions of health-related brands, aiming to create a multi-billion yuan retail brand ecosystem in the family care industry [49][45]. - The high-end segment of the postpartum care market is expected to grow faster than the mass market, driven by increasing consumer spending power among affluent families [55]. Group 4: Industry Trends - The postpartum care and family child care service market in China is projected to reach RMB 2,059 billion and RMB 931 billion by 2030, with compound annual growth rates of 19.2% and 16.5% respectively from 2024 to 2030 [66]. - Despite a declining birth rate in China, the demand for third-party maternal and infant care services is expected to continue growing, indicating a promising outlook for the industry [65][67].