Workflow
宾利回应“联名槟榔礼盒”争议
第一财经·2025-06-26 12:38

Core Viewpoint - The article discusses a controversial collaboration between the luxury brand Bentley and a food brand, which Bentley has denied any association with, highlighting potential legal implications for unauthorized use of its brand [4]. Group 1: Bentley's Position - Bentley has stated that the collaboration and related activities with the food brand are not authorized and have no connection to Bentley or its authorized dealers [4]. - The brand reserves the right to take legal action to protect its legitimate rights and interests due to unauthorized use of its logo in promotional activities [4]. Group 2: Food Brand Background - The involved food brand, "Hecheng Tianxia Betel Nut," has been promoting a co-branded gift box with Bentley since May 20, claiming it is favored by Bentley car owners for high-end social and business gifting [4]. - The company behind the food brand, Hainan Hecheng Tianxia Technology Development Co., Ltd., was established in January 2010 with a registered capital of 80 million RMB, and is involved in betel nut processing and other business activities [4]. Group 3: Health Risks of Betel Nut - Betel nut is classified as a Group 1 carcinogen by the International Agency for Research on Cancer (IARC), which includes both tobacco-containing and non-tobacco betel nut products [5]. - The five-year survival rate for oral cancer, associated with betel nut consumption, ranges from 30% to 50%, indicating a high mortality risk [5]. - Chewing betel nut is highly addictive, making it difficult for users to quit once they start [6].