第一财经·2025-06-27 06:07Core Viewpoint - The potential of the senior travel market is being further explored, with Ctrip launching its first offline flagship store "Ctrip Old Friends Club" specifically designed for the elderly travel demographic [1][2]. Group 1: Market Insights - Ctrip's "Old Friends Club" has over 3 million members, indicating a strong interest in senior travel [2]. - The flagship store aims to address the needs of older travelers who prefer face-to-face consultations and direct experiences over online bookings [2]. - The senior travel market is projected to exceed 1 trillion yuan in revenue by 2025, with Shanghai being a key city due to its high aging population [2][3]. Group 2: Product Offerings - The store offers tailored travel packages for the 50+ demographic, including six themed travel groups: "In the Picture Series," "Dance and Song Series," "Research Series," "Light and Shadow Series," "Wellness Series," and "Secret Realm Series" [1]. - Ctrip plans to recruit "Travel Guardians" to enhance the travel experience by providing services such as photography and entertainment during trips [1]. Group 3: Competitive Landscape - Other companies like Tongcheng Travel and Spring Airlines are also expanding their offerings in the senior travel market, indicating a growing competitive landscape [2]. - Specialized agencies like Zhongxing International Travel Agency are focusing on the senior travel niche, further highlighting the market's potential [2]. Group 4: Challenges - The senior travel market faces challenges such as age restrictions on certain travel routes, inadequate facilities for elderly travelers, and a lack of medical and care personnel during trips [3].