更贴近、更专业、更新锐——南方财经28个产品IP亮相

Core Viewpoint - The Southern Finance Media Group is initiating a systematic transformation to fully digitize and connect with hundreds of millions of users, aiming to reshape the future of media and enhance its competitive advantages [11][13]. Group 1: Product Offerings - The group has launched 28 key products aimed at different user segments, including financial news, investment insights, and lifestyle economics [2][4]. - Specific products include "Learning Economy," "Global Finance Connection," and "21Tech," which focus on providing deep insights and capturing market signals [4]. - Investment-focused products such as "Gold Master" and "21 Financial Circle" are designed to convert information into decision-making tools for wealth enhancement [6]. Group 2: Data Utilization - The group is introducing data-driven products like "Wealth Management Pass" and "City Pass" to help users navigate economic decisions through intelligent data analysis [8]. - These products aim to serve government, enterprises, institutions, and investors by establishing a data-driven economic decision-making hub [8]. Group 3: Lifestyle and Local Economy - The group is also addressing local lifestyle users with products like "Lingnan Big Doctor" and "IN Investigation," which aim to deconstruct lifestyle economics and create new service models [10]. - This initiative is focused on discovering urban living value and enhancing the quality of life for local residents [10].