Core Viewpoint - Yoshinoya is launching a new noodle dish called "Beef and Egg Stamina Noodle" on July 4, in response to rising rice prices in Japan, marking its first noodle product introduction [1][2]. Group 1: Product Launch - The new noodle dish features special sauce braised beef, tempura flakes, green onions, and raw egg, with an option to add garlic sauce for flavor adjustment [2]. - The dish is priced at 767 yen (approximately 37.9 RMB) for dine-in customers and is expected to be available for a limited time until August, with a sales target of 2 million servings [1][2]. Group 2: Market Response - The introduction of the noodle dish is part of a broader strategy to diversify product offerings and stimulate demand amid rising rice prices, which are a staple in Japanese cuisine [2]. - Yoshinoya has previously raised prices on rice and beef-related products by 10 to 70 yen due to increased raw material costs [2]. Group 3: Company Strategy - Yoshinoya's president, Tetsuya Naruse, emphasized the company's commitment to adapting its menu and services to changing times while maintaining the core values of "delicious, affordable, and fast" [2]. - The company is currently using a mix of government-released reserve rice, branded rice, and imported rice in some locations, and is actively selecting the best rice combinations for future procurement [2].
日本吉野家推出首款面条