电通推出支持日本动画出海的新品牌

Core Viewpoint - Dentsu Group has launched a new brand named "dentsu anime solutions" to enhance the promotion and sales of Japanese animation overseas, particularly in North America and Southeast Asia [1][2]. Group 1: Brand and Market Expansion - The new brand "dentsu anime solutions" is established by Dentsu Group and Dentsu Anime Solutions to strengthen the sales and copyright business of animation works [2]. - Dentsu has seen success in promoting related initiatives in China and aims to replicate this in the U.S. and Southeast Asia [1][2]. - Dentsu's investment in animation includes popular titles such as "Haikyuu!!" [1][2]. Group 2: Strategic Initiatives - A cross-group project called "Dentsu Sports & Entertainment" will be launched to comprehensively promote overseas sports and entertainment businesses [2]. - Dentsu plans to leverage its domestic experience in Japan to broaden the range of proposals offered to advertisers [2]. - The company intends to invest in user-generated content (UGC) due to the popularity of many anime characters on social media [2]. Group 3: Industry Insights - According to the "Animation Industry Report 2024" by the Japan Animation Association, the market size of the animation industry grew by 14% year-on-year in 2023, reaching a record high of 3.3465 trillion yen [2]. - Dentsu established an organization in 2022 focused on the development of manga and animation both domestically and internationally, providing marketing support [2]. - In 2023, Dentsu Anime Solutions was set up to handle the licensing business for animation works, as part of a mid-term management plan aimed at enhancing overseas operations in the sports and entertainment sectors by 2027 [2].