Core Viewpoint - The article discusses the challenges and strategic shifts of Gome under the leadership of Huang Guangyu, highlighting the company's significant losses and attempts to pivot into new business areas such as e-commerce, metaverse, and automotive sales [4][35][54]. Group 1: Business Challenges and Losses - Gome has accumulated a net loss of 38.8 billion over four years since Huang Guangyu's return [4][35]. - The company's retail revenue plummeted from 787.5 billion in 2017 to only 17.92 billion in 2022, and further down to 9.22 billion in 2023 [44][45]. - Despite attempts to revitalize the brand, including the launch of the "Zhen Kuai Le" app, Gome's average daily active users remained low at around 3 million by the end of 2021 [32]. Group 2: Strategic Shifts and New Ventures - Huang Guangyu aimed to transform Gome into a comprehensive e-commerce platform, competing with giants like JD and Alibaba, but faced significant execution challenges [21][36]. - The company attempted to enter the metaverse and live-streaming sectors, but these initiatives did not yield the expected results [34][30]. - In 2023, Gome shifted focus to the booming field of unmanned retail and launched a new retail model called "Instant Retail," aiming to open over 10,000 stores in three years [49][51]. Group 3: Automotive Business Development - Gome is venturing into the automotive sector with the establishment of the Gome Smart Car Experience Center, aiming to create a low-cost alternative to traditional car dealerships [55]. - The center, covering 45,000 square meters, features various facilities to enhance customer experience, including live streaming and charging stations [56]. - This move is seen as a potential turning point for Gome, capitalizing on the growing demand for electric vehicles [58].
黄光裕不肯下桌