Core Viewpoint - Volkswagen is facing significant challenges in the Chinese market, leading to a decline in sales and profits, prompting a strategic shift towards electric vehicles and increased local investments [3][4]. Group 1: Volkswagen's Market Position - In 2024, Volkswagen's sales in China are projected to be 2.742 million units, a 10% year-on-year decline, with market share decreasing by 2 percentage points [3]. - The operating profit share from joint ventures in China is expected to drop to €1.7 billion, a 35% decline year-on-year, marking the lowest profit level for Volkswagen in China in the past decade [3]. - Despite the challenges, Volkswagen's CFO expressed a commitment to balancing profitability and sales in a highly competitive market [3]. Group 2: Strategic Initiatives - To counter the competition from traditional and new energy brands, Volkswagen is accelerating its transition to electric vehicles, investing €2.5 billion to expand its production and innovation center in Hefei [3][4]. - Volkswagen plans to launch approximately 40 new models in China from 2025 to 2027, with over half being electric vehicles, and aims to introduce more than 30 pure electric models by 2030 [4]. - The company is focusing on developing new local models, including the first Audi model in collaboration with SAIC in 2025 and a range-extended SUV concept car, ID.ERA, with a comprehensive range exceeding 1000 kilometers [3][4]. Group 3: Supplier Dynamics - Jiangsu Zhengli New Energy Battery Technology Co., Ltd. (Zhengli New Energy) is set to supply batteries to Volkswagen starting in 2026, indicating a strategic partnership [4]. - Zhengli New Energy, established in 2019, specializes in electric vehicle batteries and has gained recognition for its competitive pricing, having supplied batteries to Leap Motor at a cost below ¥0.35 per watt-hour [5].
大众汽车的电池订单,花落苏州电池公司!
鑫椤锂电·2025-06-30 07:59