海拍客冲刺港交所：专注低线市场家庭护理和营养产品市场，年营收超10亿元

Core Viewpoint - Hai Paike is preparing for an IPO on the Hong Kong Stock Exchange, focusing on the family care and nutrition products sector, with a total transaction volume of 11 billion yuan in 2024 [2][3]. Group 1: Company Overview - Established in 2015, Hai Paike is a trading and service platform specializing in family care and nutrition products, aiming to enhance consumer experience and promote consumption upgrades in lower-tier markets [2]. - By the end of 2024, Hai Paike connected approximately 4,200 registered sellers and covered over 290,000 registered buyers across 31 provinces and regions in China [3]. Group 2: Market Position and Performance - In 2024, Hai Paike achieved a transaction volume of 8.6 billion yuan in the family care and nutrition product sector in lower-tier markets, holding a market share of 10.1% [2][5]. - The company reported revenues of 895 million yuan, 1.067 billion yuan, and 1.032 billion yuan for the years 2022, 2023, and 2024, respectively, with gross margins of 43.9%, 37.6%, and 32.5% [5]. Group 3: Business Expansion and Product Development - Since 2019, Hai Paike has expanded into self-operated business, focusing on high-penetration product categories, with over 100,000 paid buyers and more than 1,000 SKUs sold in 2024 [3][4]. - The company has developed 92 private label brands and established partnerships with 153 manufacturers, with over 38,000 paid buyers for its private label business [4]. Group 4: Financial Health and Future Plans - Hai Paike turned a profit in 2023, with adjusted net profit margins of 1.8% and 2.5% for 2023 and 2024, respectively [6]. - The funds raised from the IPO will be used to enhance collaboration within the ecosystem, improve technological capabilities, and seek strategic alliances or acquisitions [6].