密钥四次延期,哪吒2终下映!哪吒、敖丙在影院挥手告别,最终票房揭晓→
第一财经·2025-06-30 09:00

Core Viewpoint - The film "Ne Zha: The Devil's Child" is set to conclude its theatrical run as its key expires on June 30, 2025, after achieving significant box office success and breaking numerous records [1][5][8]. Box Office Performance - "Ne Zha: The Devil's Child" achieved a total box office of ¥154.45 billion, making it the highest-grossing film in Chinese history [7][8]. - The film recorded 3.24 billion total viewership, also a record in Chinese cinema [5][8]. - It broke 113 records and achieved 308 milestone accomplishments, including being the top film in various categories such as domestic box office and animation films globally [5][8]. IP and Merchandise Development - The production company, Light Chaser Animation, has engaged in IP licensing deals, including collaborations with brands like Pop Mart, resulting in over 200 merchandise products across more than 30 categories [9][11]. - The chairman of Light Chaser Animation emphasized the need to reduce reliance on box office revenue and to enhance the income from merchandise and IP-related products [11]. Trademark and Copyright Activities - Light Chaser Animation has applied for multiple trademarks related to characters from the film, indicating a strategic move to expand its brand presence in various sectors [12].

密钥四次延期,哪吒2终下映!哪吒、敖丙在影院挥手告别,最终票房揭晓→ - Reportify